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ISBN
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9789814575119 (brošēts)
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9814575119 (brošēts)
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Autors
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 Belch, George E. (George Eugene)
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Nosaukums
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
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Izdevums
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10th edition.
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Global edition.
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Izdošanas ziņas
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Boston : McGrawHill Education, 2015.
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Fiziskais rakst.
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xxxvi, 842 lpp. : diagr., il., sh., tab.
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Bibliogrāfija
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Ietver bibliogrāfiju un rādītāju.
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Saturs
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Saturs: Introduction to integrated marketing communications -- Integrated makreting communications program situation analysis -- Analyzing the communication process -- Objectives and budgeting for integrated marketing communications programs -- Developing the integrated marketing communications program -- Monitoring, evaluation, and control -- Special topics and perspectives.
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Papildapraksts
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Belch, Michael A.
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Priekšmets
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Reklāma
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Komunikācija tirgvedībā
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Pārdošanas veicināšana
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UDK
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659.1
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658.82
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Monogr. ier. nr.
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000795850
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Visi eksemplāri
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Visi eksemplāri
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Eks. pa filiālēm
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LUB:Bibl. Aspazijas bulvārī
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Eks. pa filiālēm
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LUB:Sociālo zin. fak. bibl.
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